It’s 4.30pm. You’re wrapping up your day when your phone rings.
“Hello, I’m calling from the BBC. We’re covering a story tomorrow and would like you to join us live on air as the expert.”
Your heart rate jumps.
You know your subject inside out. You lecture on it. Advise on it. Live and breathe it.
But live television? With one day’s notice? And no media experience?
Before you panic, take a breath. This situation is far more common than you might think. And with the right approach, you can turn it into a credible performance rather than a stressful ordeal.
Here’s how to prepare when time is short.
The first thing to do is gather as much information as possible. Ask which BBC programme it is, whether the interview is live or recorded, how long it will last and who the audience is. A three-minute slot on BBC Breakfast is very different from a longer discussion on BBC Newsnight. It also helps to know why the story is in the news now and whether there will be other guests with different viewpoints. The more you understand the context, the easier it is to pitch your answers correctly. You can find an overview of BBC programmes and their audiences here.
Once you have the details, focus on what really matters. A common mistake is trying to say everything you know. Most interviews only allow time for a few clear ideas. Decide on three or four key points you want the audience to remember. If someone only half listens while making a cup of tea, what should stick in their mind? Those points become the backbone of every answer you give.
Next, turn your expertise into plain English. BBC audiences are broad and intelligent, but they are not specialists. Avoid jargon, acronyms and technical language wherever possible. Imagine you are explaining the issue to a bright teenager or an interested neighbour. Short sentences and everyday examples work much better than complex explanations. If viewers understand you, they are far more likely to trust you.
Practice is where confidence is built. Say your answers out loud, not just in your head. Explain your key points to your partner, your mum, a friend or even your dog. Talk to yourself in the mirror or record a short video on your phone. Watching it back can feel uncomfortable, but it is incredibly effective. You will quickly spot where you ramble, or where you lose clarity.
It is also worth remembering that live television is a conversation, not an exam. The presenter is not trying to catch you out. The BBC has invited you because you have knowledge that will help the audience understand the story. Your role is to be clear and helpful, not perfect.
If all of this feels daunting, professional support can make the process easier. At Oxford Media Training, we regularly help first-time guests prepare for live interviews at very short notice. Take a look at our media training services at https://www.oxfordmediatraining.co.uk or get in touch directly through our contact page.
With the right preparation, you have nothing to fear when the camera light comes on.
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